Moving Towards Zero with Race To Zero Waste
Colaborador
Race to Zero Waste
The San Francisco-based nonprofit Race to Zero Waste was founded to promote zero-waste principles such as reuse, source reduction, and avoiding single-use plastic.
Its goal is to build a global network of individuals and organizations that can offer effective solutions to communities.
As both entities, Race to Zero Waste and Go Zero Waste have the same goals, mission and vision, we decided to collaborate on the annual October Zero Waste Month project with our App and the Move for Zero campaign .
Objetivos
ODS 11 | Ciudades y
comunidades sostenibles
Promote a change in habits
Throughout the Race to Zero Waste and Go Zero Waste community
ODS 12 | Producción y
consumo responsables
Conectar con su entorno
Promote sustainable local commerce close to each user
ODS 13 | Acción por el clima
Connect with your environment
Quantify the impact your actions can generate and empower participants with data
What was done?
Selection of the challenges
In the first phase, we jointly selected the challenges that would be launched through social media (Bingo-style) and the challenges that would be launched through the Go Zero Waste app.
Selection of the awards
The campaign not only wanted to promote zero waste but also promote local commerce, so we decided that the prizes would be eight gift cards worth €25 each to spend at local businesses.
Creation of a communication campaign
We designed different communications to explain the project to the Race to Zero Waste community.
Cepillo Everloop creado por NOS design que permite el intercambio de varias partes.
Why a campaign to promote local trade and reduce waste?
Waste prevention is one of the foundations of the circular economy because it prevents materials from becoming garbage. Technology, innovation, and citizen participation play a key role in making this transformation possible.
✅ The best way to manage waste is not to generate it.
✅ Small daily gestures like using reusable bottles, buying in bulk, or repairing items make a big impact.
✅ Waste prevention brings environmental, economic, and social benefits
✅ Companies, city councils and educational centers can adopt measures that help prevent
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