Moving Towards Zero in the La Plana Commonwealth | Tona and Taradell
Client
Mancomunitat La Plana
The La Plana Community is a supra-municipal public body made up of 12 municipalities with a total population of 34,934 inhabitants.
On this occasion, we were asked to develop, launch, and communicate a campaign to promote local commerce and waste reduction in Tona and Taradell.
With this Move for Zero campaign in Tona and Taradell, we organized four environmental education activities and proposed 30 challenges to its residents. Among all participants, we raffled off 20 €50 gift cards to spend at sustainable businesses in the two municipalities.
Goals
SDG 11 | Cities and
sustainable communities
Environmental awareness
Through environmental education and gamification, we aim to foster a deeper understanding of the waste problem and how to solve it.
SDG 12 | Production and
responsible consumption
Waste reduction and prevention
Promote responsible and sustainable consumption habits through challenges
SDG 13 | Climate Action
Practical applications
Through direct action, participants can put various actions into practice either at home or at work.
What was done?
Visit to businesses in Tona and Taradell at the start of the campaign to distribute posters and flyers
Campaign kickoff post on social media
Creation of a website with information about the campaign, challenges, and prizes: https://www.moutepelzero.cat/mancomunitat-la-plana/
Organization of three environmental education activities:
Furoshiki workshop with Esther Peñarrubia
, Sustainable window dressing workshop with Bibiana Becerra
, and Recycling Kitchen Showcooking.Instagram advertising to encourage engagement
Sending 2 newsletters to all registered users
Publication of an advertising spot on el9nou
Imagen del taller de Furoshiki
Campaign Summary Video
Why a campaign to promote local trade and reduce waste?
A campaign like Moving Towards Zero has many benefits, both environmentally and socially and economically.
✅ To take care of the environment
· Through activities and challenges, we reduce the waste we generate.
· By promoting the purchase of products in bulk or in reusable containers, we avoid a lot of waste, such as single-use plastics.
✅ To strengthen the local economy
· Buying from local businesses supports local consumption and creates jobs in the surrounding area.
✅ Promote a more sustainable model.
· Promoting responsible consumption is key to transitioning toward a circular economy that prioritizes reduction, reuse, repair, and, ultimately, recycling.
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