Moving Towards Zero in Balsareny
Client
Balsareny Town Hall
The Balsareny City Council wanted to promote local commerce and waste reduction through the Move for Zero campaign, and thanks to the financial support of the Barcelona Provincial Council (through its environmental education service catalog), we were able to launch the campaign.
Balsareny is a town of 3,328 inhabitants located in the Bages region. One of its illustrious founders is Pere Casaldàliga, who was a candidate for the Nobel Peace Prize.
Goals
SDG 11 | Cities and
sustainable communities
Promote a change in habits
Promote sustainable purchasing in local businesses in Balsareny
SDG 12 | Production and
responsible consumption
Connect with your environment
Carry out activities that will help improve the environment of the municipality
SDG 13 | Climate Action
Raise environmental awareness
Motivate new generations to understand the importance of the 3Rs
What was done?
Selection of the challenges
Various meetings were organized with the Balsareny city council and with the municipality’s social organizations that also wanted to participate in the campaign.
Selection of activities
For the campaign, we decided to carry out three environmental education activities: waste collection in nature, storytelling for children, and a talk on sustainable menstruation.
Selection of awards
The prizes up for grabs were 15 €50 gift cards to spend at local businesses.
Creation of a communication campaign
We designed a website to explain the challenges, prizes, and how the campaign works.
We printed posters with the campaign’s QR code, and an official presentation was held in the civic center’s auditorium.
Portada de la Web de la campaña
Why a waste reduction and local commerce campaign?
Campaigns like Move for Zero are important because they raise public awareness about the waste problem, promote sustainable lifestyle changes, and generate local environmental, social, and economic benefits.
✅ They help citizens understand the impact of waste and the need to reduce it.
✅ They offer practical tools to adopt more sustainable behaviors
✅ They reduce pollution, emissions, and protect ecosystems.
✅ They promote responsible consumption and support local commerce.
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