Sensitization campaigns
80% of people say they care about the environment, but less than half know what specific actions have the greatest impact.
Source: Kantar Public International Survey
What is an sensitization campaign?
Identify the problem
In the first phase we show the problem and its impact on the environment.
We created a guide with solutions and best practices
We explain how to approach the problem and how to solve it in simple steps
Challenges and prizes for participants
We propose challenges and activities to the population to move from sensitization to action
Why is environmental sensitization important?
Protect ecosystems and biodiversity
The more people understand the impact of their actions, the less pollution and habitat degradation there will be.
Promotes behavioral changes with real effect
Raising sensitization helps people adopt sustainable habits that, when combined, generate significant benefits.
Promotes more responsible decisions and policies
An informed and aware society demands that institutions and companies take measures that prioritize sustainability, accelerating collective solutions.
What are our goals?
SDG 11 | Cities and
sustainable communities
Improvement of the immediate environment
The focus is on reducing the waste we generate and improving local separation and composting.
SDG 12 | Production and
responsible consumption
Modify individual and business behavior
The focus is on the circular economy and responsible consumption.
SDG 13 | Climate Action
Long-term positive sensitization
The focus is on climate literacy: explaining in a simple way the connection between the actions we can take and our environment.
How to launch an sensitization campaign?
We work with city councils , economic development departments , and business associations to design an action plan focused on promoting and boosting local consumption in neighborhoods as an essential part of economic activity and job creation in towns and cities.
Define the audience
We conducted a diagnosis of which people would be part of the campaign
Strategy design
We devised a plan for campaign preparation, execution and post-campaign
Communication design
We create the necessary communication materials both online and offline
Campaign Implementation
We present the challenges and activities that will help raise environmental sensitization.
Monitoring and promotion
During the campaign we accompanied the participants and businesses to achieve maximum participation
Closing ceremony and awards presentation
We are raffling off €50 gift cards to spend in local businesses
Impact of our environmental sensitization campaigns
+35
Municipalities have carried out sensitization campaigns
+120
Sensitization activities
+25.000
Citizen actions overcome
Where do we conduct our sensitization campaigns?
Villages
- The size of the town doesn’t matter; we’ve done campaigns for towns of 750 inhabitants like Les Cabanyes or towns of 7,000 inhabitants like Teià.
- We promote local producers and the importance of buying local products.
- We promote the protection of local wildlife and the cleaning of natural environments by collecting waste in nature.
Cities
- We collaborate with trade associations to coordinate the campaign and co-create the challenges, as we did in Igualada .
- We do reports on the businesses most committed to sustainability in the city.
- The top participants in the campaign will win €50 vouchers to spend in local businesses.
Joint municipalities
- We devised a joint commercial route between businesses within the same community.
- Social media campaigns with a single message.
- Meetings between merchants to share best practices.
- Themed days about products that can be found in various towns of the commonwealth.
Testimonials
Why implement environmental sensitization campaigns?
We reduce the ecological impact
Promote habits that reduce waste, emissions, and resource consumption.
We promote sustainable behavioral changes
Maintained over time, they generate real environmental benefits.
We empower citizens
Practical information for making responsible decisions.
We increase community participation
Strengthening the sense of shared responsibility.
We support public policies and environmental plans
Facilitating its acceptance and implementation.
We promote the local and circular economy
Highlighting sustainable alternatives and reducing costs associated with waste management.
FAQS
It is a strategic communication action designed to transform the relationship between people and their environment.
We seek to change habits towards ones that are much more sustainable and social.
The largest group is the citizenry, but we also have an impact on the educational community, the commercial and business fabric, and finally the public administration.
As part of the campaigns we offer a catalog of practical and educational activities related to the challenges we pose, such as showcooking workshops, educational talks or sustainable shopping routes.
The various activities are organized in collaboration with local businesses and entities.
We propose challenges related to environmental awareness. For example: zero-waste shopping or food waste reduction.
Each campaign has a fixed price based on its duration, the number of challenges, and the activities included. The shortest campaigns last one month, and the longest last one year.
In many cities, the campaign can be subsidized thanks to the support of provincial councils or intermunicipal associations . For example, in the province of Barcelona, the campaign can be carried out through the Barcelona Provincial Council’s Services Catalogue under the Environmental Education category .
If you are interested in learning more about our campaigns, write to us at info@gozerowaste.es or call us at +34 635 42 51 28 .
You can also contact us using the form at the bottom of this page
Let’s talk
We are ready to organize an environmental sensitization campaign tailored to the needs of your town council or association of municipalities.