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- Paasiot reuse system by Go Zero Waste
Paasiot reuse system by Go Zero Waste
- 06/17/2026
- Magda Cebrián
European Project
CESAM
Go Zero Waste has developed Paasiot, an innovative system designed to facilitate the adoption of reusable packaging models in the food and hospitality sector, in a context driven by the push for circularity and waste reduction.
Goals
ODS 11 | Sustainable
cities & communities
Reducing cities' negative environmental impact through smart waste management
PaaSiot contributes to this goal by deploying smart (IoT) dispensers and collectors in urban environments. This gives citizens convenient access to reusable packaging, reducing waste accumulation in cities and promoting a zero waste model in local commerce and take-away food services.
ODS 12 | Responsible
production & consumption
Shifting the disposable-packaging paradigm toward a Packaging as a Service model.
PaaSiot aims to decouple consumption from the generation of single-use plastic waste. Through blockchain and sensor-based traceability, the project ensures packaging goes through multiple life cycles, guaranteeing efficient resource management and encouraging consumption habits that prioritize reuse over disposal.
ODS 13 |
Climate Action
Reducing greenhouse gas emissions linked to plastic manufacturing and transport
By avoiding the constant production of new single-use packaging (which depends on fossil fuels) and optimizing return logistics through real-time data, PaaSiot helps reduce the carbon footprint of the food distribution chain. Less plastic manufactured and less waste incinerated or sent to landfill translates directly into lower CO2 emissions into the atmosphere.
Product description
Paasiot (Packaging as a Service IoT) is a system that connects an autonomous collection unit with smart packaging and a gamified app. This comprehensive solution enables efficient management of the entire life cycle of reusable containers, cups, and bags: from dispensing to return, washing, and reintroduction into circulation.
The system ensures traceability through blockchain technology, hygienic safety, and a smooth experience for both businesses and users.
The solution is currently in the prototype phase to validate its performance in real-world settings. As part of this, a pilot trial took place in Barcelona between March and June, with the participation of the cooperative supermarket Food Coop Barcelona and the restaurant La Peninsular, in the Barceloneta neighborhood
Front view of the Paasiot unit in a supermarket
Go Zero Waste has developed Paasiot in collaboration with Barcelona-based technology and innovation companies, such as Lúcid and Sparsity Technologies, within the framework of the European CESAM project, which aims to drive sustainable and circular solutions in the agri-food sector.
The project sits within an evolving regulatory framework, at both European and national level, that reinforces waste prevention, promotes reuse, and opens the door to more structured return systems. In this context, Paasiot was created to facilitate the adoption of more sustainable consumption models aligned with regulatory goals.
Go Zero Waste is currently working on validating and scaling the solution, and remains open to collaboration with retail and HoReCa companies, as well as with other stakeholders interested in developing technology-based circular models.
Interested? Contact our team at info@gozerowaste.es
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