Campaigns to support local businesses
More than 25 businesses close every day in Spain due to the decline in customers and the rise of e-commerce.
Source: Social Security, INE
Hello!
We’re Magda and Martí.
We founded Go Zero Waste to boost local commerce through our campaigns:
· We promote local purchases because they drive the economy, create jobs, and improve social coexistence.
· In addition, we focus our campaigns on sustainability and based on the principles of the circular economy.
What is a local business support campaign?
Diagnosis of local commerce
We conduct a study of the commercial fabric, analyze its good practices, and propose improvement actions in terms of sustainability.
Trade revitalization activities
We organize fun and educational activities to foster connections between the population and local businesses.
Challenges and prizes for participants
We’re offering a challenge to the public to foster more sustainable habits through local shopping, our app, and cards. The best participants win a prize!
Why is it important to support local businesses?
It is a dynamic agent of the neighborhoods
It contributes to stimulating economic activity and the creation of jobs linked to the territory
Promote local and proximity purchasing
We value the offer of products and services to the population
Sustainability and environment
Buying local reduces your carbon footprint
What are our goals?
SDG 11 | Production and
responsible consumption
Promote a change in habits
We propose activities and challenges that connect people with local commerce.
SDG 12 | Production and
responsible consumption
Giving visibility to small businesses
Position them against the online commerce competition
SDG 13 | Climate Action
Raise environmental awareness
Encourage more responsible business practices
How does the campaign work?
We work with city councils , economic promotion departments and merchant associations to design a plan of actions focused on promoting and boosting local consumption in neighborhoods as an essential part of economic activity and job creation in towns and cities.
Situation analysis
We conduct an audit of businesses to identify opportunities for improvement.
Strategy design
We devise a preparation, execution and post-campaign plan
Communication design
We create the necessary communication materials both online and offline
Campaign implementation
We present the challenges and activities that will help promote local commerce.
Monitoring and promotion
During the campaign we support participants and businesses to achieve maximum participation.
Closing and awards ceremony
We’re giving away €50 gift cards to spend at local businesses.
Impact of our campaigns to support local commerce
+35
Municipalities have carried out campaigns to support local commerce
+120
Trade revitalization activities
+25.000
Citizen actions overcome
Where do we carry out our campaigns to support local businesses?
Towns
- In towns with little commercial network , we create challenges designed to increase the visibility of local businesses.
- We help digitize local commerce with tips to improve Google My Business .
- We’ve added establishments that promote the circular economy and zero waste and explained their best practices.
- We created €50 gift cards for winners to spend at local businesses.
Cities
- We collaborate with trade associations to coordinate the campaign and co-create the challenges .
- We report on the city’s businesses most committed to sustainability .
- We create walking routes to discover the best local shops.
- Campaigns with local influencers on social media and the campaign website
- The campaign’s top participants will receive zero-mile products as a reward for their support of commerce.
Commonwealths
- We designed a joint trade route between businesses within the same community.
- Social media campaigns under a single message.
- Meetings between merchants to share good practices,
- Transparency and traceability : allowing customers to see the positive impact of local purchases.
- Theme days on products that can be found in various towns in the community
- Certification for all businesses that promote zero waste and the circular economy
Testimonials
Why implement campaigns to support local businesses?
Enhance and strengthen the resilience of the local economy
The proximity of local commerce and the familiarity of its workers is its great advantage.
Boosting commercial axes
Promoting interaction and communication between people when they go shopping in their city’s stores
Promote sustainable practices among merchants and citizens
We propose actions that merchants and customers can take to reduce waste when shopping.
Promoting responsible consumption within the 2030 Agenda
We connect local businesses with the 3Rs: Reduce, Reuse, and Recycle.
Promote a change in habits
Getting people to do their weekly shopping sustainably and locally.
Help with digitalization
Through our app, people can discover nearby establishments and the best practices they practice.
FAQS
Moving Towards Zero! is a campaign that seeks to promote local commerce and responsible consumption through challenges. Each campaign features personalized challenges co-created with the client and is accompanied by in-person activities, communication initiatives, and prizes for participants
The campaigns are designed for different types of clients: merchant groups, municipal markets, and commercial hubs in towns and cities.
We work hand in hand with the City Council, in coordination with the departments of economic promotion and the environment, and merchant and stallholder associations to ensure cross-cutting action.
As part of our campaigns, we offer a catalog of practical and educational activities related to the challenges we address, such as show cooking workshops, educational talks, and sustainable shopping routes.
The various activities are organized in collaboration with local businesses and organizations.
We propose challenges related to local and responsible consumption and sustainable purchasing habits. For example, zero-waste shopping or food recycling.
Each campaign has a fixed price based on the duration, number of challenges, and activities you want to include. The shortest campaigns last one month, and the longest ones last one year.
In many cities, the campaign can be subsidized through the support of provincial councils or associations of municipalities . For example, in the case of the province of Barcelona, the campaign can be carried out through the Barcelona Provincial Council’s Catalog of Services in the Environmental Education category .
If you’re interested in learning more about our campaigns, please email us at info@gozerowaste.es or call us at +34 635 42 51 28 .
You can also contact us using the form at the bottom of this page
We listen to you
We’re ready to organize a local business support campaign tailored to the needs of your city or community.