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Responsible Consumption Campaign in Premià de Dalt

Responsible Consumption Campaign in Premià de Dalt

04/06/2026
Magda Cebrián

The Premià de Dalt City Council launched the "Zero Waste Challenge" campaign with gamified challenges, visits to shops, a guide to good practices and prizes to promote responsible local consumption.

Client

Premià de Dalt Town Hall

The Premià de Dalt City Council has established itself as a leader in sustainability, not through a single isolated action, but through the implementation of a comprehensive ecosystem of green policies . Its approach combines advanced technology, natural resource management, and citizen awareness.

Goals

SDG 11 | Cities and

sustainable communities

Promotion of local commerce

We integrated more than 120 establishments and companies into the Go Zero Waste App map.

SDG 12 | Production and

responsible consumption

Waste reduction

Proposing actions that help prevent waste

SDG 13 |

Climate action

Education and awareness

By carrying out activities such as cooking demonstrations using leftover ingredients or exchange markets.

What was done?

From September to November 2025, the Premià de Dalt City Council carried out the “Zero Waste Challenge” campaign . The project was structured in several phases and key actions:

1) Diagnosis and Guide to Good Practices:

• A “Guide to Good Practices” was developed to promote responsible consumption in shops, service companies, and among citizens.
• A sustainability assessment was conducted through 182 visits, calls, and emails to local businesses.

2) Digitalization and Challenges (Gamification):

• A challenge and prize campaign was launched through the Go Zero Waste App
. • €1,500 in prizes in the form of €50 gift cards were awarded to the top participants. All gift cards were spent in shops in Premià de Dalt.

One of the people who participated in the winning campaign

What are the benefits of more sustainable consumption?

Adopting more sustainable consumption allows us to transform the current development model into one that respects the planet’s regenerative limits, strengthens the local economy, and empowers citizens by reducing waste and using natural resources efficiently .

✅ Reduction of environmental impact: It is possible to avoid the generation of plastic and single-use waste, in addition to reducing CO2 emissions by prioritizing locally sourced products

✅ Direct economic savings: Practices such as using your own containers allow you to obtain discounts on purchases, while exchange and repair extend the useful life of the products .

✅ Boosting local commerce: Supporting local businesses strengthens the local economic fabric and fosters a more cohesive community .

✅ Promoting the circular economy: Initiatives such as the exchange market, sewing to reuse clothes and bulk sales transform waste into a usable resource.