Moving Towards Zero in Igualada
Client
Igualada City Council
Igualada City Council, in collaboration with two local businesses: Buff and Curtidos Badia , launched the Move for Zero waste reduction campaign.
This campaign promotes local commerce and the circular economy through challenges, environmental education activities, and sustainable prizes for all participants.
Goals
SDG 11 | Cities and
sustainable communities
Promotion of local trade
Greater local identity (urban social and cultural sustainability goals).
SDG 12 | Production and
responsible consumption
Waste reduction
The campaign is aligned with the goal of significantly reducing waste generation through prevention, reduction, recycling, and reuse activities.
SDG 13 | Climate Action
Integrate a local sustainability strategy
It integrates the reduction of environmental impact (SDG 12 and 11) with global climate action (SDG 13) and the social and economic development of cities (SDG 11).
What was done?
a) A three-month campaign was launched to enable the population of Igualada to overcome challenges related to sustainable local commerce and waste reduction at home, in the office, etc., through the Go Zero Waste App .
b) Four environmental education activities were organized : waste collection in Parc Puigrcornet, a recycling cooking workshop, a furoshiki workshop, and a 3R storytelling session.
c) More than 59 establishments joined the campaign . We visited each of them to hand out a poster and explain how the campaign works and the prizes.
d) Prizes such as cinema tickets, €20 gift cards for local businesses and Buff products were awarded to all participants .
Image of one of the challenges overcome
Why a campaign to reduce waste and promote local commerce?
A waste reduction and local commerce promotion campaign is essential because it encourages responsible consumption and the circular economy , while revitalizing neighborhoods , reducing the carbon footprint of transportation, and strengthening the community’s economic and environmental sustainability . It’s a two-pronged strategy for a healthier planet and local economy.
✅ Igualada launches “Move for Zero”: city, businesses, and residents united for sustainable local commerce.
✅ From waste to challenges: Igualada promotes the circular economy in partnership with Buff and Curtidos Badia.
✅ SDGs 11, 12, and 13 in action: Igualada’s campaign that connects waste reduction with local commerce.
✅ Cinema and shopping with impact: Igualada rewards waste reduction and boosts local businesses.
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