customer
Coworking Talent Garden, founded in 2011, is Europe’s leading digital education and coworking network provider for innovators and the technology ecosystem. Its mission is to empower people and organizations by creating opportunities and creating relevant connections in the digital ecosystem.
In this campaign the campaign was launched Move around zero in the two campuses they have in Spain: Barcelona and Madrid. 30 challenges were selected and several prizes were awarded to the participants.
Goals
Promote a change of habits
Among the workers of the different companies that work in coworking
SDG 11 | Cities and
sustainable communities
Connect with your environment
Promote sustainable local commerce that is close to each headquarters
SDG 12 | Production and
responsible consumption
Generate environmental awareness
Quantify the impact that your actions can generate and empower participants with data
SDG 13 | Climate action
What was done?
Selection of challenges
In a first meeting with the Talent Garden team, they analyzed what waste was generated most in coworking and what challenges could be proposed between workers in Barcelona and Madrid to try to reduce waste and promote the circular economy in the two spaces.
Prize selection
Prizes were sought among the companies residing in the spaces and the Smart Helmet from the company Livall located in Talent Garden Madrid was selected.
In addition, 5 €10 gift cards would be given to consume in sustainable businesses located near the Talent Garden facilities.
Creation of communication campaign
We designed a Website to explain the challenges, prizes and how the campaign works:
We printed posters with the campaign QR code and sent a newsletter to all the people who work in the two coworkings.
Results
We share with you some of the images of challenges that were overcome during the campaign:
Conclusions
Opportunities identification
Thanks to the campaign, actions were promoted that can be easily carried out between the two communities and achieve the main objective of the campaign: waste reduction.
Example: if instead of using paper cups from the water fountain or coffee maker you bring your own cup, you can save paper/plastic waste every day.
Discovery of the environment
Thanks to the campaign, actions were promoted that can be easily carried out between the two communities and achieve the main objective of the campaign: waste reduction.
Example: if instead of using paper cups from the water fountain or coffee maker you bring your own cup you can save paper/plastic waste every day.
Team Building and internal promotion
We made the company Livall known among all the people who are part of the two coworkings and we helped the employees of the different companies carry out an activity with a joint value: promoting sustainability.
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