{"id":19595,"date":"2024-12-12T11:45:23","date_gmt":"2024-12-12T10:45:23","guid":{"rendered":"https:\/\/gozerowaste.es\/?p=19595"},"modified":"2025-12-22T23:07:02","modified_gmt":"2025-12-22T22:07:02","slug":"its-time-to-change-with-tatay","status":"publish","type":"post","link":"https:\/\/gozerowaste.es\/en\/its-time-to-change-with-tatay\/","title":{"rendered":"It&#8217;s time to change with Tatay"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19595\" class=\"elementor elementor-19595 elementor-11506\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98b4981 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98b4981\" data-element_type=\"section\" data-e-type=\"section\" id=\"como-funciona\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15ad1a3d\" data-id=\"15ad1a3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37eaf46d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37eaf46d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58668d00\" data-id=\"58668d00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/gozerowaste.es\\\/blog-go-zero-waste\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-b1f795a elementor-widget elementor-widget-ha-breadcrumbs happy-addon ha-breadcrumbs happy-addon-pro\" data-id=\"b1f795a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ha-breadcrumbs\"><li class=\"ha-breadcrumbs-item ha-breadcrumbs-start\"><a href=\"https:\/\/gozerowaste.es\/en\/\" rel=\"home\"><span class=\"ha-breadcrumbs-text\">Blog<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f739d85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f739d85\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-719efcb6\" data-id=\"719efcb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-326f63df elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"326f63df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Es-momento-de-cambiar-con-Tatay-1.jpg\" class=\"attachment-full size-full wp-image-19598\" alt=\"Es momento de cambiar con Tatay\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Es-momento-de-cambiar-con-Tatay-1.jpg 1440w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Es-momento-de-cambiar-con-Tatay-1-300x169.jpg 300w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Es-momento-de-cambiar-con-Tatay-1-1024x576.jpg 1024w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Es-momento-de-cambiar-con-Tatay-1-768x432.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ed9be89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ed9be89\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3399866b\" data-id=\"3399866b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75f93116 elementor-widget elementor-widget-heading\" data-id=\"75f93116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Es momento de cambiar con Tatay<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa98b27 elementor-widget elementor-widget-ha-post-info happy-addon ha-post-info\" data-id=\"fa98b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"ha-inline-items ha-icon-list-items ha-post-info\">\n\t\t\t\t\t<li class=\"ha-icon-list-item elementor-repeater-item-39b4463 ha-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/gozerowaste.es\/en\/2024\/12\/12\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar-week\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-text ha-post-info__item ha-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t12\/12\/2024\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"ha-icon-list-item elementor-repeater-item-5e72ce3 ha-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-text ha-post-info__item ha-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMagda Cebri\u00e1n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350f88f1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"350f88f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tWe collaborated in the communication of the Tatay recycling points pilot test\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7219d33a\" data-id=\"7219d33a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13d156f4 elementor-widget elementor-widget-image\" data-id=\"13d156f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"255\" height=\"255\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/fundacion-lenga-basura-cero-turismo-chile.png\" class=\"attachment-large size-large wp-image-11516\" alt=\"Es momento de cambiar Tatay\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/fundacion-lenga-basura-cero-turismo-chile.png 255w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/fundacion-lenga-basura-cero-turismo-chile-150x150.png 150w\" sizes=\"(max-width: 255px) 100vw, 255px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-669f6d0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"669f6d0b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-630dce81\" data-id=\"630dce81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e4318d8 elementor-widget elementor-widget-text-editor\" data-id=\"4e4318d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cliente<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b99c98 elementor-widget elementor-widget-text-editor\" data-id=\"5b99c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tatay<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69c2f358 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69c2f358\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10a04015\" data-id=\"10a04015\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48a5342c elementor-widget elementor-widget-text-editor\" data-id=\"48a5342c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La empresa <a href=\"https:\/\/www.tatay.com\/\">Tatay<\/a>\u00a0es una empresa familiar fundada en Barcelona en los a\u00f1os 30. Dise\u00f1a soluciones para el hogar con materiales sostenibles para que sean lo m\u00e1s resistentes y su vida de uso sea lo m\u00e1s larga posible.\u00a0<\/p>\n<p>Para promover la econom\u00eda circular y el residuo cero, Tatay lanz\u00f3 la campa\u00f1a <a href=\"https:\/\/www.tatay.com\/esmomentodecambiar\"><strong>Es Momento de Cambiar<\/strong><\/a> donde pon\u00edan a la disposici\u00f3n de los clientes de m\u00e1s de 75 ferreter\u00edas Puntos de Reciclaje Tatay donde se pod\u00edan renovar aquellos productos que se hab\u00edan quedado obsoletos. Tatay se encargaba de recogerlos, reciclarlos y de convertirlos en productos de m\u00e1xima calidad, dise\u00f1ados para durar.<\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\" data-mce-fragment=\"1\"><\/iframe><span id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"><\/span><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\" data-mce-fragment=\"1\"><\/iframe><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31144f36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31144f36\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f2f9663\" data-id=\"3f2f9663\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2de76907 elementor-widget elementor-widget-text-editor\" data-id=\"2de76907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Objetivos<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c3e7fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c3e7fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-337088f8\" data-id=\"337088f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6871d85d elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"6871d85d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/09\/Objetivos-de-Desarrollo-Sostenible-no-11-Ciudades-y-comunidades-sostenibles-1.jpg\" class=\"attachment-full size-full wp-image-16122\" alt=\"Objetivos de Desarrollo Sostenible n\u00ba 11 Ciudades y comunidades sostenibles\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f04a42d elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"1f04a42d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>ODS 11<\/strong> | Ciudades y\u00a0<\/p>\n<p>comunidades sostenibles<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7a5e3a elementor-widget elementor-widget-image\" data-id=\"2e7a5e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/07\/cambio-habitos.jpg\" class=\"attachment-full size-full wp-image-10507\" alt=\"Canvi d&#039;habits\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/07\/cambio-habitos.jpg 800w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/07\/cambio-habitos-300x200.jpg 300w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/07\/cambio-habitos-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150ffe3c elementor-widget elementor-widget-heading\" data-id=\"150ffe3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Concienciaci\u00f3n ambiental<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3d3458 elementor-widget elementor-widget-text-editor\" data-id=\"4d3d3458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Conocer la importancia del residuo cero y la econom\u00eda circular<\/span><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><span id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"><\/span><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-163187ec\" data-id=\"163187ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b4b2971 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"2b4b2971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/09\/Objetivos-de-Desarrollo-Sostenible-no-12-Produccion-y-consumo-responsables.jpg\" class=\"attachment-full size-full wp-image-16125\" alt=\"Objetivos de Desarrollo Sostenible n\u00ba 12 Produccio\u0301n y consumo responsables\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d229887 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"3d229887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>ODS 12<\/strong> | Producci\u00f3n y<\/p>\n<p>consumo responsables<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15d28def elementor-widget elementor-widget-image\" data-id=\"15d28def\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/02\/Conectar-con-su-entorno.jpg\" class=\"attachment-full size-full wp-image-16477\" alt=\"Conectar con su entorno\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/02\/Conectar-con-su-entorno.jpg 800w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/02\/Conectar-con-su-entorno-300x200.jpg 300w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/02\/Conectar-con-su-entorno-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-304242a3 elementor-widget elementor-widget-heading\" data-id=\"304242a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Promover el comercio local<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b1ceb49 elementor-widget elementor-widget-text-editor\" data-id=\"6b1ceb49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Conectar con los comercios para entender que pueden ser puntos de reciclajes.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><span id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"><\/span><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2a75573a\" data-id=\"2a75573a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-193bce00 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"193bce00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/09\/Objetivos-de-Desarrollo-Sostenible-no-13-Accion-por-el-clima.jpg\" class=\"attachment-full size-full wp-image-16128\" alt=\"Objetivos de Desarrollo Sostenible n\u00ba 13 Accio\u0301n por el clima\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-621189b7 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"621189b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>ODS 13<\/strong> | Acci\u00f3n por el clima<\/p>\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18db8098 elementor-widget elementor-widget-image\" data-id=\"18db8098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/02\/Reciclar-mejor.jpg\" class=\"attachment-full size-full wp-image-16459\" alt=\"Reciclar mejor\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/02\/Reciclar-mejor.jpg 800w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/02\/Reciclar-mejor-300x200.jpg 300w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/02\/Reciclar-mejor-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a21f61 elementor-widget elementor-widget-heading\" data-id=\"71a21f61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reciclar mejor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fcbd788 elementor-widget elementor-widget-text-editor\" data-id=\"4fcbd788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Entender que el reciclaje para los productos que han terminado su ciclo de vida es la mejor opci\u00f3n<\/span><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><span id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"><\/span><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12e00611 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12e00611\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a395644\" data-id=\"2a395644\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61e48a21 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"61e48a21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 se hizo? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27346bf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27346bf9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3327d120\" data-id=\"3327d120\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15655cfb elementor-widget elementor-widget-text-editor\" data-id=\"15655cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Fabricaci\u00f3n de puntos de reciclaje<\/strong><\/p>\n<p>En una primera fase Tatay contact\u00f3 con ferreter\u00edas y tiendas de menaje para crear una red de puntos donde se pod\u00edan llevar los elementos obsoletos.\u00a0<br \/>Go Zero Waste tambi\u00e9n contact\u00f3 con todas los establecimientos de Catalu\u00f1a que aparecen en el mapa colaborativo de la App.\u00a0<\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><\/p>\n<p><strong>Campa\u00f1a de comunicaci\u00f3n<\/strong><span id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"><\/span><\/p>\n<p>Para maximizar la participaci\u00f3n en la campa\u00f1a Go Zero Waste realiz\u00f3 las siguientes acciones:\u00a0<br \/>1.- Newsletter a todos los usuarios de la App de Catalu\u00f1a para que descubrieran la campa\u00f1a<br \/>2.- Creamos la\u00a0<a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff;\" href=\"https:\/\/mueveteporelcero.es\/es-momento-de-cambiar\/\" target=\"_blank\" rel=\"noopener\">p\u00e1gina web\u00a0<\/a>donde explic\u00e1bamos como se pod\u00eda reciclar los envases y si enviaban una foto tambi\u00e9n pod\u00edan ganar un pack de productos Tatay.<\/p>\n<p>3.- Publicamos en redes sociales varias publicaciones donde explic\u00e1bamos el funcionamiento de la campa\u00f1a y el impacto que pod\u00eda tener.<br \/>4.- A\u00f1adimos todos los puntos que participaban en la campa\u00f1a en nuestro mapa colaborativo de Go Zero Waste App.\u00a0<br \/>5.- Creamos una campa\u00f1a de retos en la plataforma Go Zero Waste App para promover los puntos de reciclaje y donde mediante la App el usuario pod\u00eda subir una fotograf\u00eda depositando un objeto de pl\u00e1stico en el contenedor de su comercio local.\u00a0<br \/>6.- Redactamos y enviamos una nota de prensa a medios locales sobre la campa\u00f1a con el foco en la participaci\u00f3n del comercio local.\u00a0<br \/>7.- Contactamos con los comercios participantes para conocer su experiencia en al campa\u00f1a y recoger aportaciones para implementar posibles mejoras.<\/p>\n<p><span id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"><\/span><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\" data-mce-fragment=\"1\"><\/iframe><span id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"><\/span><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><span id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"><\/span><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e4395ae\" data-id=\"7e4395ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-642a78e elementor-widget elementor-widget-image\" data-id=\"642a78e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"553\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Tatay.png\" class=\"attachment-medium_large size-medium_large wp-image-11522\" alt=\"\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Tatay.png 545w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Tatay-296x300.png 296w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc421db elementor-widget elementor-widget-text-editor\" data-id=\"cc421db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Capturas de la campa\u00f1a: app y cartel<\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><span id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"><\/span><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4607f94e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4607f94e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a05fc5b\" data-id=\"2a05fc5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-226d9449 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"226d9449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados y conclusiones<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56056de3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56056de3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-74ab3e30\" data-id=\"74ab3e30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3959728e elementor-widget elementor-widget-text-editor\" data-id=\"3959728e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aunque la participaci\u00f3n ha sido baja, la campa\u00f1a ha servido como un piloto para recoger aprendizajes valiosos de cara a optimizar la estrategia para futuras implementaciones a nivel nacional.<\/p>\n<p><strong>Aspectos positivos:\u00a0<\/strong><br \/>\u00b7 La estrecha colaboraci\u00f3n con el comercio local, su implicaci\u00f3n y buena acogida<br \/>\u00b7 El desplegamiento del material gr\u00e1fico e informativo multicanal<br \/>\u00b7 Recogida de feedback de valor por parte de los establecimientos para ajustar la estrategia<br \/>\u00b7 Recogida de buenas pr\u00e1cticas por parte de algunos comercios participantes<\/p>\n<p><strong>A mejorar:\u00a0<\/strong><br \/>\u00b7 La campa\u00f1a de comunicaci\u00f3n conjunta ha obtenido unos resultados de participaci\u00f3n m\u00e1s bajos de los esperados.<br \/>\u00b7 La campa\u00f1a es todav\u00eda desconocida entre el p\u00fablico objetivo, es una estrategia de largo recorrido<br \/>\u00b7 Se podr\u00edan considerar otras fechas como \u2018La vuelta al cole\u2019 o el D\u00eda Mundial del Reciclaje<br \/>\u00b7 Trabajar con m\u00e1s variedad de influencers regionales y locales<\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\" data-mce-fragment=\"1\"><\/iframe><span id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"><\/span><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><span id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"><\/span><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><\/p>\n<p><iframe id=\"zShareTpcCheck\" style=\"display: none;\" src=\"chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/html\/tpc.html\"><\/iframe><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54835b8\" data-id=\"54835b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da7072f elementor-widget elementor-widget-image\" data-id=\"da7072f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"553\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Cocina-Zero-Waste.png\" class=\"attachment-medium_large size-medium_large wp-image-11525\" alt=\"\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Cocina-Zero-Waste.png 545w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Cocina-Zero-Waste-296x300.png 296w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73d60cb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73d60cb9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e05ca69\" data-id=\"5e05ca69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-786df7bd elementor-widget elementor-widget-text-editor\" data-id=\"786df7bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Compartir<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77181c8c ha-css-transform-yes elementor-widget elementor-widget-ha-social-share happy-addon ha-social-share\" data-id=\"77181c8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"ha-share-buttons\">\n\t\t\t\t\t\t\t<li class=\"ha-share-button elementor-repeater-item-519e8d6\">\n\t\t\t\t\t<a class=\"sharer ha-share-network elementor-social-icon-linkedin\" data-sharer=\"linkedin\" data-url=\"https:\/\/gozerowaste.es\/en\/its-time-to-change-with-tatay\/\" data-hashtags=\"\" data-title=\"\" data-image=\"\" data-to=\"\" data-subject=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t<span class='ha-share-label'>Linkedin<\/span>\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"ha-share-button elementor-repeater-item-259079a\">\n\t\t\t\t\t<a class=\"sharer ha-share-network elementor-social-icon-email\" data-sharer=\"email\" data-url=\"https:\/\/gozerowaste.es\/en\/its-time-to-change-with-tatay\/\" data-hashtags=\"\" data-title=\"\" data-image=\"\" data-to=\"\" data-subject=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-envelope\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t<span class='ha-share-label'>Email<\/span>\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"ha-share-button elementor-repeater-item-ff82c0f\">\n\t\t\t\t\t<a class=\"sharer ha-share-network elementor-social-icon-whatsapp\" data-sharer=\"whatsapp\" data-url=\"https:\/\/gozerowaste.es\/en\/its-time-to-change-with-tatay\/\" data-hashtags=\"\" data-title=\"\" data-image=\"\" data-to=\"\" data-subject=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t<span class='ha-share-label'>Whatsapp<\/span>\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ea5c624 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ea5c624\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-439345a\" data-id=\"439345a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c06f151 elementor-widget elementor-widget-text-editor\" data-id=\"1c06f151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Noticias relacionadas<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c5c993 ha-pg-grid-3 ha-pg-grid-tablet-2 ha-pg-grid-mobile-1 elementor-widget elementor-widget-ha-post-grid-new happy-addon ha-post-grid-new happy-addon-pro\" data-id=\"47c5c993\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"ha-post-grid-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-pg-wrapper ha-pg-default ha-pg-classic\">\n\t\t\t\t\t<div class=\"ha-pg-grid-wrap\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"ha-pg-item\">\n\t\t\t\t\t\t\t<div class=\"ha-pg-thumb-area\">\n\t\t\t\t\t<a href=\"https:\/\/gozerowaste.es\/en\/workshop-on-culture-of-reuse-and-exchange-for-the-mutua-dels-enginyers\/\" class=\"ha-pg-thumb\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2026\/04\/Taller-sobre-Cultura-de-la-reutilizacion-e-intercambio-para-la-Mutua-dels-Enginyers.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Taller sobre Cultura de la reutilizacio\u0301n e intercambio para la Mu\u0301tua dels Enginyers\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2026\/04\/Taller-sobre-Cultura-de-la-reutilizacion-e-intercambio-para-la-Mutua-dels-Enginyers.webp 1440w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2026\/04\/Taller-sobre-Cultura-de-la-reutilizacion-e-intercambio-para-la-Mutua-dels-Enginyers-300x169.webp 300w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2026\/04\/Taller-sobre-Cultura-de-la-reutilizacion-e-intercambio-para-la-Mutua-dels-Enginyers-1024x576.webp 1024w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2026\/04\/Taller-sobre-Cultura-de-la-reutilizacion-e-intercambio-para-la-Mutua-dels-Enginyers-768x432.webp 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"ha-pg-content-area\">\n\n\t\t\t\t<h4 class=\"ha-pg-title\"><a href=\"https:\/\/gozerowaste.es\/en\/workshop-on-culture-of-reuse-and-exchange-for-the-mutua-dels-enginyers\/\">Workshop on Culture of reuse and exchange for the M\u00fatua dels Enginyers<\/a><\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"ha-pg-excerpt\">\n\t\t\t\t<p>Go Zero Waste conducted a workshop for Mutua dels Enginyers focused on the culture of reuse and exchange, promoting sustainable habits and the circular economy among its employees.<\/p>\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"ha-pg-readmore\"><a href=\"https:\/\/gozerowaste.es\/en\/workshop-on-culture-of-reuse-and-exchange-for-the-mutua-dels-enginyers\/\" target=\"_blank\">Leer m\u00e1s<\/a><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"ha-pg-item\">\n\t\t\t\t\t\t\t<div class=\"ha-pg-thumb-area\">\n\t\t\t\t\t<a href=\"https:\/\/gozerowaste.es\/en\/paasiot-iot-collector-device\/\" class=\"ha-pg-thumb\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2026\/03\/Paasiot.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2026\/03\/Paasiot.webp 1440w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2026\/03\/Paasiot-300x169.webp 300w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2026\/03\/Paasiot-1024x576.webp 1024w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2026\/03\/Paasiot-768x432.webp 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"ha-pg-content-area\">\n\n\t\t\t\t<h4 class=\"ha-pg-title\"><a href=\"https:\/\/gozerowaste.es\/en\/paasiot-iot-collector-device\/\">Paasiot &#8211; IoT collector device<\/a><\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"ha-pg-excerpt\">\n\t\t\t\t<p>Go Zero Waste presents an IoT collector for containers, cups, and bags that facilitates and gamifies reuse in the retail and HoReCa sectors.<\/p>\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"ha-pg-readmore\"><a href=\"https:\/\/gozerowaste.es\/en\/paasiot-iot-collector-device\/\" target=\"_blank\">Leer m\u00e1s<\/a><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"ha-pg-item\">\n\t\t\t\t\t\t\t<div class=\"ha-pg-thumb-area\">\n\t\t\t\t\t<a href=\"https:\/\/gozerowaste.es\/en\/microgreen-team-building-for-ecovadis\/\" class=\"ha-pg-thumb\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1013\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2026\/02\/Teambuilding-con-Microgreen-para-Ecovadis.webp\" class=\"attachment-full size-full wp-post-image\" alt=\"Teambuilding con Microgreen para Ecovadis\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2026\/02\/Teambuilding-con-Microgreen-para-Ecovadis.webp 1800w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2026\/02\/Teambuilding-con-Microgreen-para-Ecovadis-300x169.webp 300w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2026\/02\/Teambuilding-con-Microgreen-para-Ecovadis-1024x576.webp 1024w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2026\/02\/Teambuilding-con-Microgreen-para-Ecovadis-768x432.webp 768w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2026\/02\/Teambuilding-con-Microgreen-para-Ecovadis-1536x864.webp 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"ha-pg-content-area\">\n\n\t\t\t\t<h4 class=\"ha-pg-title\"><a href=\"https:\/\/gozerowaste.es\/en\/microgreen-team-building-for-ecovadis\/\">Microgreen team building for Ecovadis<\/a><\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"ha-pg-excerpt\">\n\t\t\t\t<p>GoZeroWaste offers a microgreens team-building activity that transforms sustainability into group action. This hands-on experience boosts team cohesion and improves EcoVadis scores through environmental commitment.<\/p>\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"ha-pg-readmore\"><a href=\"https:\/\/gozerowaste.es\/en\/microgreen-team-building-for-ecovadis\/\" target=\"_blank\">Leer m\u00e1s<\/a><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We collaborated in the communication of the Tatay recycling points pilot test<\/p>\n","protected":false},"author":3,"featured_media":19598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"0","_seopress_titles_title":"It's time to change with Tatay","_seopress_titles_desc":"Time to Change with Tatay: Discover our home campaign driving the Circular Economy, obsolete product recycling, and support for local businesses.","_seopress_robots_index":"","inline_featured_image":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-19595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"_links":{"self":[{"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/posts\/19595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/comments?post=19595"}],"version-history":[{"count":6,"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/posts\/19595\/revisions"}],"predecessor-version":[{"id":19607,"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/posts\/19595\/revisions\/19607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/media\/19598"}],"wp:attachment":[{"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/media?parent=19595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/categories?post=19595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/tags?post=19595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}