{"id":19595,"date":"2024-12-12T11:45:23","date_gmt":"2024-12-12T10:45:23","guid":{"rendered":"https:\/\/gozerowaste.es\/?p=19595"},"modified":"2026-10-19T18:53:52","modified_gmt":"2026-10-19T16:53:52","slug":"its-time-to-change-with-tatay","status":"publish","type":"post","link":"https:\/\/gozerowaste.es\/en\/blog\/its-time-to-change-with-tatay\/","title":{"rendered":"It&#8217;s time to change with Tatay"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19595\" class=\"elementor elementor-19595 elementor-11506\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37eaf46d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37eaf46d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58668d00\" data-id=\"58668d00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/gozerowaste.es\\\/blog-go-zero-waste\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-b1f795a elementor-widget elementor-widget-ha-breadcrumbs happy-addon ha-breadcrumbs happy-addon-pro\" data-id=\"b1f795a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"ha-breadcrumbs\"><li class=\"ha-breadcrumbs-item ha-breadcrumbs-start\"><a href=\"https:\/\/gozerowaste.es\/en\/\" rel=\"home\"><span class=\"ha-breadcrumbs-text\">Blog<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f739d85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f739d85\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-719efcb6\" data-id=\"719efcb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-326f63df elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"326f63df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Es-momento-de-cambiar-con-Tatay-1.jpg\" class=\"attachment-full size-full wp-image-19598\" alt=\"Es momento de cambiar con Tatay\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Es-momento-de-cambiar-con-Tatay-1.jpg 1440w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Es-momento-de-cambiar-con-Tatay-1-300x169.jpg 300w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Es-momento-de-cambiar-con-Tatay-1-1024x576.jpg 1024w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Es-momento-de-cambiar-con-Tatay-1-768x432.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ed9be89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ed9be89\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3399866b\" data-id=\"3399866b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75f93116 elementor-widget elementor-widget-heading\" data-id=\"75f93116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">It's time to change with Tatay<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa98b27 elementor-widget elementor-widget-ha-post-info happy-addon ha-post-info\" data-id=\"fa98b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"ha-inline-items ha-icon-list-items ha-post-info\">\n\t\t\t\t\t<li class=\"ha-icon-list-item elementor-repeater-item-39b4463 ha-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/gozerowaste.es\/en\/blog\/2024\/12\/12\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar-week\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-text ha-post-info__item ha-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t12\/12\/2024\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"ha-icon-list-item elementor-repeater-item-5e72ce3 ha-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"ha-icon-list-text ha-post-info__item ha-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tMagda Cebri\u00e1n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350f88f1 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"350f88f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tWe collaborated in the communication of the Tatay recycling points pilot test\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7219d33a\" data-id=\"7219d33a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13d156f4 elementor-widget elementor-widget-image\" data-id=\"13d156f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"255\" height=\"255\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/fundacion-lenga-basura-cero-turismo-chile.png\" class=\"attachment-large size-large wp-image-11516\" alt=\"Es momento de cambiar Tatay\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/fundacion-lenga-basura-cero-turismo-chile.png 255w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/fundacion-lenga-basura-cero-turismo-chile-150x150.png 150w\" sizes=\"(max-width: 255px) 100vw, 255px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-669f6d0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"669f6d0b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-630dce81\" data-id=\"630dce81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e4318d8 elementor-widget elementor-widget-text-editor\" data-id=\"4e4318d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Client<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b99c98 elementor-widget elementor-widget-text-editor\" data-id=\"5b99c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tatay<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69c2f358 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69c2f358\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10a04015\" data-id=\"10a04015\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48a5342c elementor-widget elementor-widget-text-editor\" data-id=\"48a5342c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.tatay.com\/\">Tatay<\/a> is a family business founded in Barcelona in the 1930s. It designs home solutions made with sustainable materials so that they are as durable as possible and have the longest possible lifespan.<\/p>\n<p>To promote the circular economy and zero waste, Tatay launched the <a href=\"https:\/\/www.tatay.com\/esmomentodecambiar\"><strong>It&#8217;s Time to Change<\/strong><\/a> campaign, offering customers at more than 75 hardware stores Tatay Recycling Points where they could replace products that had become obsolete. Tatay took care of collecting them, recycling them and turning them into top-quality products designed to last.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31144f36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31144f36\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f2f9663\" data-id=\"3f2f9663\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2de76907 elementor-widget elementor-widget-text-editor\" data-id=\"2de76907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Objectives<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c3e7fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c3e7fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-337088f8\" data-id=\"337088f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6871d85d elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"6871d85d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/09\/Objetivos-de-Desarrollo-Sostenible-no-11-Ciudades-y-comunidades-sostenibles-1.jpg\" class=\"attachment-full size-full wp-image-16122\" alt=\"Objetivos de Desarrollo Sostenible n\u00ba 11 Ciudades y comunidades sostenibles\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f04a42d elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"1f04a42d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SDG 11<\/strong> | Sustainable cities <\/p>\n<p>and communities<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7a5e3a elementor-widget elementor-widget-image\" data-id=\"2e7a5e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/07\/cambio-habitos.jpg\" class=\"attachment-full size-full wp-image-10507\" alt=\"Canvi d&apos;habits\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/07\/cambio-habitos.jpg 800w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/07\/cambio-habitos-300x200.jpg 300w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/07\/cambio-habitos-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150ffe3c elementor-widget elementor-widget-heading\" data-id=\"150ffe3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Environmental awareness<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3d3458 elementor-widget elementor-widget-text-editor\" data-id=\"4d3d3458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Understanding the importance of zero waste and the circular economy<\/span><\/p>\n<p><span id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"><\/span><\/p>\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-163187ec\" data-id=\"163187ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b4b2971 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"2b4b2971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/09\/Objetivos-de-Desarrollo-Sostenible-no-12-Produccion-y-consumo-responsables.jpg\" class=\"attachment-full size-full wp-image-16125\" alt=\"Objetivos de Desarrollo Sostenible n\u00ba 12 Produccio\u0301n y consumo responsables\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d229887 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"3d229887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SDG 12<\/strong> | Responsible consumption <\/p>\n<p>and production<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15d28def elementor-widget elementor-widget-image\" data-id=\"15d28def\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/02\/Conectar-con-su-entorno.jpg\" class=\"attachment-full size-full wp-image-16477\" alt=\"Conectar con su entorno\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/02\/Conectar-con-su-entorno.jpg 800w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/02\/Conectar-con-su-entorno-300x200.jpg 300w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/02\/Conectar-con-su-entorno-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-304242a3 elementor-widget elementor-widget-heading\" data-id=\"304242a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Promoting local commerce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b1ceb49 elementor-widget elementor-widget-text-editor\" data-id=\"6b1ceb49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Connecting with local shops so they understand they can become recycling points.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"><\/span><\/p>\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2a75573a\" data-id=\"2a75573a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-193bce00 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"193bce00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/09\/Objetivos-de-Desarrollo-Sostenible-no-13-Accion-por-el-clima.jpg\" class=\"attachment-full size-full wp-image-16128\" alt=\"Objetivos de Desarrollo Sostenible n\u00ba 13 Accio\u0301n por el clima\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-621189b7 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"621189b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SDG 13<\/strong> | Climate action<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18db8098 elementor-widget elementor-widget-image\" data-id=\"18db8098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/02\/Reciclar-mejor.jpg\" class=\"attachment-full size-full wp-image-16459\" alt=\"Reciclar mejor\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/02\/Reciclar-mejor.jpg 800w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/02\/Reciclar-mejor-300x200.jpg 300w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2025\/02\/Reciclar-mejor-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a21f61 elementor-widget elementor-widget-heading\" data-id=\"71a21f61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recycling better<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fcbd788 elementor-widget elementor-widget-text-editor\" data-id=\"4fcbd788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Understanding that recycling is the best option for products that have reached the end of their life cycle<\/span><\/p>\n<p><span id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"><\/span><\/p>\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12e00611 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12e00611\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a395644\" data-id=\"2a395644\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61e48a21 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"61e48a21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What was done?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27346bf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27346bf9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3327d120\" data-id=\"3327d120\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15655cfb elementor-widget elementor-widget-text-editor\" data-id=\"15655cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Manufacturing of recycling points<\/strong><\/p>\n<p>In a first phase, Tatay contacted hardware stores and housewares shops to create a network of points where obsolete items could be dropped off.<br \/>Go Zero Waste also contacted all the establishments in Catalonia that appear on the app&#8217;s collaborative map.<\/p>\n<p><strong>Communication campaign<\/strong><\/p>\n<p>To maximise participation in the campaign, Go Zero Waste carried out the following actions:<br \/>1. A newsletter to all App users in Catalonia so they could discover the campaign.<br \/>2. We created the <a href=\"https:\/\/mueveteporelcero.es\/es-momento-de-cambiar\/\" target=\"_blank\" rel=\"noopener\">website<\/a> explaining how the packaging could be recycled; by sending a photo, users could also win a pack of Tatay products.<\/p>\n<p>3. We published several social media posts explaining how the campaign worked and its potential impact.<br \/>4. We added all participating locations to our collaborative map on the Go Zero Waste App.<br \/>5. We created a challenge campaign on the Go Zero Waste App platform to promote the recycling points. Users could upload a photo of themselves depositing a plastic item in the recycling bin of their local shop.<br \/>6. We wrote and sent a press release to local media about the campaign, focusing on the participation of local businesses.<br \/>7. We contacted the participating businesses to learn about their experience with the campaign and gather feedback for possible improvements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e4395ae\" data-id=\"7e4395ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-642a78e elementor-widget elementor-widget-image\" data-id=\"642a78e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"553\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Tatay.png\" class=\"attachment-medium_large size-medium_large wp-image-11522\" alt=\"\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Tatay.png 545w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Tatay-296x300.png 296w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc421db elementor-widget elementor-widget-text-editor\" data-id=\"cc421db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Campaign screenshots: app and poster<\/p>\n<p><span id=\"zoho_button_ext\" style=\"display: none; position: absolute; z-index: 99999999; width: 80px; height: 31px; background-image: url('chrome-extension:\/\/ddafdejlekcmnafgnbllcfkebabhabcl\/images\/zshare.png'); background-size: 80px 31px; opacity: 0.9; cursor: pointer; top: 0px; left: 0px;\"><\/span><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4607f94e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4607f94e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a05fc5b\" data-id=\"2a05fc5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-226d9449 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"226d9449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results and conclusions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56056de3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56056de3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-74ab3e30\" data-id=\"74ab3e30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3959728e elementor-widget elementor-widget-text-editor\" data-id=\"3959728e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although participation was low, the campaign served as a pilot to gather valuable lessons and optimise the strategy for future roll-outs at national level.<\/p>\n<p><strong>Positive aspects:<\/strong><br \/>\u2022 Close collaboration with local businesses, their involvement and positive reception<br \/>\u2022 The deployment of multi-channel graphic and informational materials<br \/>\u2022 Valuable feedback from businesses to adjust the strategy<br \/>\u2022 A collection of best practices from some of the participating businesses<\/p>\n<p><strong>Areas for improvement:<\/strong><br \/>\u2022 The joint communication campaign achieved lower participation than expected.<br \/>\u2022 The campaign is still relatively unknown to the target audience; it is a long-term strategy.<br \/>\u2022 Other dates could be considered, such as Back to School or World Recycling Day.<br \/>\u2022 Work with a wider variety of regional and local influencers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54835b8\" data-id=\"54835b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da7072f elementor-widget elementor-widget-image\" data-id=\"da7072f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"553\" src=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Cocina-Zero-Waste.png\" class=\"attachment-medium_large size-medium_large wp-image-11525\" alt=\"\" srcset=\"https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Cocina-Zero-Waste.png 545w, https:\/\/gozerowaste.es\/wp-content\/uploads\/2024\/12\/Cocina-Zero-Waste-296x300.png 296w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73d60cb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73d60cb9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e05ca69\" data-id=\"5e05ca69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-786df7bd elementor-widget elementor-widget-text-editor\" data-id=\"786df7bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Share<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77181c8c ha-css-transform-yes elementor-widget elementor-widget-ha-social-share happy-addon ha-social-share\" data-id=\"77181c8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"ha-share-buttons\">\n\t\t\t\t\t\t\t<li class=\"ha-share-button elementor-repeater-item-519e8d6\">\n\t\t\t\t\t<a class=\"sharer ha-share-network elementor-social-icon-linkedin\" data-sharer=\"linkedin\" data-url=\"https:\/\/gozerowaste.es\/en\/blog\/its-time-to-change-with-tatay\/\" data-hashtags=\"\" data-title=\"\" data-image=\"\" data-to=\"\" data-subject=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t<span class='ha-share-label'>Linkedin<\/span>\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"ha-share-button elementor-repeater-item-259079a\">\n\t\t\t\t\t<a class=\"sharer ha-share-network elementor-social-icon-email\" data-sharer=\"email\" data-url=\"https:\/\/gozerowaste.es\/en\/blog\/its-time-to-change-with-tatay\/\" data-hashtags=\"\" data-title=\"\" data-image=\"\" data-to=\"\" data-subject=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-envelope\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t<span class='ha-share-label'>Email<\/span>\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"ha-share-button elementor-repeater-item-ff82c0f\">\n\t\t\t\t\t<a class=\"sharer ha-share-network elementor-social-icon-whatsapp\" data-sharer=\"whatsapp\" data-url=\"https:\/\/gozerowaste.es\/en\/blog\/its-time-to-change-with-tatay\/\" data-hashtags=\"\" data-title=\"\" data-image=\"\" data-to=\"\" data-subject=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t<span class='ha-share-label'>Whatsapp<\/span>\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\n\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ea5c624 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ea5c624\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-439345a\" data-id=\"439345a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c06f151 elementor-widget elementor-widget-text-editor\" data-id=\"1c06f151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Related news<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c5c993 ha-pg-grid-3 ha-pg-grid-tablet-2 ha-pg-grid-mobile-1 elementor-widget elementor-widget-ha-post-grid-new happy-addon ha-post-grid-new happy-addon-pro\" data-id=\"47c5c993\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"ha-post-grid-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-pg-wrapper ha-pg-default ha-pg-classic\">\n\t\t\t\t\t<div class=\"ha-pg-grid-wrap\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"ha-pg-item\">\n\t\t\t\t\t\t<div class=\"ha-pg-content-area\">\n\n\t\t\t\t<h4 class=\"ha-pg-title\"><a href=\"https:\/\/gozerowaste.es\/en\/blog\/cesam\/\">CESAM<\/a><\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"ha-pg-excerpt\">\n\t\t\t\t<p>CESAM: Circular Economy and Sustainable Solutions for Agri-Food in the Mediterranean aims to contribute to a circular and sustainable economy model, promoting innovative agri-food value chains.<\/p>\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"ha-pg-readmore\"><a href=\"https:\/\/gozerowaste.es\/en\/blog\/cesam\/\" target=\"_blank\">Leer m\u00e1s<\/a><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"ha-pg-item\">\n\t\t\t\t\t\t<div class=\"ha-pg-content-area\">\n\n\t\t\t\t<h4 class=\"ha-pg-title\"><a href=\"https:\/\/gozerowaste.es\/en\/blog\/food-coop\/\">Food Coop<\/a><\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"ha-pg-excerpt\">\n\t\t\t\t<p>Foodcoop BCN, Barcelona's first cooperative supermarket, has hosted the pilot of PaaSIoT, our IoT reusable packaging collector, within the European project CESAM: technology successfully validated in a real environment.<\/p>\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"ha-pg-readmore\"><a href=\"https:\/\/gozerowaste.es\/en\/blog\/food-coop\/\" target=\"_blank\">Leer m\u00e1s<\/a><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"ha-pg-item\">\n\t\t\t\t\t\t<div class=\"ha-pg-content-area\">\n\n\t\t\t\t<h4 class=\"ha-pg-title\"><a href=\"https:\/\/gozerowaste.es\/en\/blog\/bodega-la-peninsular\/\">Bodega La Peninsular<\/a><\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"ha-pg-excerpt\">\n\t\t\t\t<p>Bodega La Peninsular joins the Go Zero Waste movement with reusable containers for takeaway and for carrying away leftovers. Less waste, less refuse, and a greater commitment to the environment.<\/p>\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"ha-pg-readmore\"><a href=\"https:\/\/gozerowaste.es\/en\/blog\/bodega-la-peninsular\/\" target=\"_blank\">Leer m\u00e1s<\/a><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We collaborated in the communication of the Tatay recycling points pilot test<\/p>\n","protected":false},"author":3,"featured_media":19598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"It's time to change with Tatay","_seopress_titles_desc":"Time to Change with Tatay: Discover our home campaign driving the Circular Economy, obsolete product recycling, and support for local businesses.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":null,"_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"It&#039;s time to change with Tatay","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"inline_featured_image":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-19595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"_links":{"self":[{"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/posts\/19595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/comments?post=19595"}],"version-history":[{"count":9,"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/posts\/19595\/revisions"}],"predecessor-version":[{"id":28107,"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/posts\/19595\/revisions\/28107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/media\/19598"}],"wp:attachment":[{"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/media?parent=19595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/categories?post=19595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gozerowaste.es\/en\/wp-json\/wp\/v2\/tags?post=19595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}