Waste reduction campaigns
Each person in Spain generates more than 443 kilograms of waste per year.
Source: EAE Business School Study
Hello!
We’re Magda and Martí.
A waste reduction campaign is an action plan designed to raise public awareness about the importance of reducing and preventing waste generation.
Our “Moving Towards Zero Waste” campaigns include communication initiatives , practical activities , and a collaboration plan with businesses and social organizations .
What is a waste reduction campaign?
Diagnosis of the waste generated by the population
We carry out a study of the waste generated and create a plan to reduce it.
We connect solutions with local commerce
We propose waste-free shopping in local businesses.
Challenges and prizes for participants
We’re offering a challenge to the public to reduce waste through local shopping, our app, and cardboard boxes. The best participants win a prize!
Why is waste reduction important?
Environmental protection
Reduce the amount of waste that ends up in landfills and in nature
Conservation of natural resources
Implementing circular economy actions allows waste to be converted into resource
Economic savings for people and the city council
Reduces waste management costs
What are our goals?
SDG 11 | Cities and
sustainable communities
Raise awareness about the impact
Spread the word about the importance of reducing waste
SDG 12 | Production and
responsible consumption
Promote responsible consumption
Raise awareness about conscious purchasing
SDG 13 | Climate Action
Raise environmental awareness
Raise awareness and educate about good sustainable practices.bles.
How does the process work?
At Go Zero Waste , we work closely with local governments through their environmental departments and economic development offices to design campaigns aimed at fostering a cultural shift in citizens’ attitudes toward waste . How do we do it?
Situation analysis
We analyze the starting situation and the main objectives of the municipality
Strategy design
We establish an action plan in collaboration with local businesses and local entities
Communication design
We plan and launch the communication campaign.
Campaign implementation
We energize through activities, training, and challenges for citizens.
Monitoring and promotion
We monitor and evaluate results.
Closing and awards ceremony
We’re giving away €50 gift cards to spend at local businesses.
Impact of our waste reduction campaigns
+35
Municipalities have carried out waste reduction campaigns
+120
Waste reduction activities carried out
+25.000
Citizen actions overcome
Where do we carry out our waste reduction campaigns?
Towns
- In towns with little commercial network , we create challenges designed to increase the visibility of local businesses.
- We help digitize local commerce with tips to improve Google My Business .
- We’ve added establishments that promote the circular economy and zero waste and explained their best practices.
- We created €50 gift cards for winners to spend at local businesses.
Cities
- We collaborate with trade associations to coordinate the campaign and co-create the challenges .
- We report on the city’s businesses most committed to sustainability .
- We create walking routes to discover the best local shops.
- Campaigns with local influencers on social media and the campaign website
- The campaign’s top participants will receive zero-mile products as a reward for their support of commerce.
Commonwealths
- We designed a joint trade route between businesses within the same community.
- Social media campaigns under a single message.
- Meetings between merchants to share good practices,
- Transparency and traceability : allowing customers to see the positive impact of local purchases.
- Theme days on products that can be found in various towns in the community
- Certification for all businesses that promote zero waste and the circular economy
Testimonials
Why implement waste reduction campaigns?
Promote more sustainable habits
Citizens will understand how to apply zero waste and the circular economy in their daily lives.
Support local businesses
Promoting its role in responsible consumption and more sustainable purchasing habits
Make local good practices visible
Contribute to local and waste-free consumption by promoting nearby options
Promoting responsible consumption within the 2030 Agenda
Progress in meeting the objectives set by the European Union.
Economic savings
From people who properly implement zero waste and the circular economy, and from public administration.
Help with digitalization
Through our app, people can discover nearby establishments and the best practices they practice.
FAQS
Moving Towards Zero! is a campaign that seeks to reduce waste and promote local commerce through challenges. Each campaign features personalized challenges co-created with the client and is accompanied by in-person activities, communication initiatives, and prizes for participants.
As part of our campaigns, we offer a catalog of practical and educational activities related to the challenges we address, such as show cooking workshops, educational talks, and guided tours.
The various activities are organized in collaboration with local businesses and organizations
We propose challenges related to waste reduction and prevention through local commerce. For example, zero-waste shopping or food recycling.
Of course. All our campaigns are customized based on the objective, budget, and type of waste you want to reduce. We’ve run campaigns for towns like Les Cabanyes, with a population of 1,000, and cities like Dublin, with over 1,270,000.
At Go Zero Waste, we know it’s a challenge to mobilize all population groups. That’s why we plan practical activities and communicate through appropriate channels in collaboration with local organizations.
We must design and implement multilingual and culturally tailored campaigns , using trusted neighborhood channels and promoting practical reduction and reuse solutions that result in direct financial savings for vulnerable households.
Prizes can be personalized, but we always offer €50 gift cards for spending at local sustainable businesses, zero-waste products, and local experiences, such as theater, museum, or movie tickets.
Each campaign has a fixed price based on the duration, number of challenges, and activities you want to include. The shortest campaigns last one month, and the longest ones last one year.
In many cities, the campaign can be subsidized through the support of provincial councils or associations of municipalities . For example, in the case of the province of Barcelona, the campaign can be carried out through the Barcelona Provincial Council’s Catalog of Services in the Environmental Education category .
If you’re interested in learning more about our campaigns, please email us at info@gozerowaste.es or call us at +34 635 42 51 28 .
You can also contact us using the form at the bottom of this page.
We listen to you
We’re ready to organize a waste reduction campaign tailored to the needs of your city or community.