Move around zero in Les Cabanyes

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How to promote zero waste in small municipalities? This is the joint challenge that we work on with the Les Cabanyes town council with the Move for zero campaign!

Customer

The town council of Les Cabanyes wanted to promote sustainable behaviors among its inhabitants to influence both the prevention and reduction of waste and local consumption. We created the four-month Move for Zero campaign that combined a challenge of challenges through the Go Zero Waste app and several in-person activities.

Les Cabanyes is a municipality located in the Alt Penedés region (Barcelona) with a population of 998 inhabitants. The project was financed by the Barcelona Provincial Council through the Catalog of Environmental Education Services.

Goals

Promote a change of habits

Among the inhabitants of the municipality to reduce and prevent the generation of waste

SDG 11 | Cities and
sustainable communities

Connect with your environment

Linking several of the challenges to local commerce and waste-free purchasing

SDG 12 | Production and
responsible consumption

Generate environmental awareness

Through different actions and awareness-raising activities for all audiences

SDG 13 | Climate action

What was done?

Selection of challenges

In the first meetings with the Councilors for the Environment and Citizen Participation, the challenges that would be proposed to the population were selected and new ones were also created to personalize the experience as much as possible.

Prize selection

Several types of rewards were chosen to encourage and reward participation:

· Electric scooter
· Pack of products that help reduce
· 50 euro vouchers to spend in local businesses
· Pack of reusable bags for all participants who overcome at least one challenge through the app.

Creation of communication campaign

·We designed a website to explain the challenges, prizes and how the campaign works
· A press release was published in the main local media
· Information posters were distributed throughout municipal offices, bulletin boards and local businesses.
· A series of publications were designed for networks that were disseminated through the different municipal communication channels..

Campaign development

After the launch press conference, the app’s challenges were made available to the population for a period of four months and participation was encouraged through different channels.

Participation in the challenges was complemented by five face-to-face activities:

1. A story telling session about the 3Rsfor the boys and girls of the La Cabanyeta nursery school (from 0 to 3 years old).
2. An exchange market of clothes, toys and books where all the students of La Cabana primary school participated.
3.A community waste cleanupin various municipal points where we provide all the material for collection and subsequent separation in coordination with the cleaning brigade.
4. A workshop on sustainable menstruation where more sustainable alternatives were shown for people who menstruate.
5. A family Christmas decorations workshop with recycled materials.

In addition to the environmental education activities and the app, a paper version was also designed for those people who prefer to participate in an analogue way.

The aim of the campaign was to give citizens the opportunity to add actions that contribute to the reduction of waste and the promotion of local consumption in a playful way, with actions adapted to all ages and levels of difficulty.

Any participant could share photos of their actions through the Go Zero Waste application, available in Catalan, Spanish and English, among other languages.

Results

At the end of the campaign, a final report was delivered to the city council with participation data and all the photos received through the app.. More of 200 peopleThey actively participated in the proposed actions, either sending photographs of challenges or attending the different in-person activities.

The ‘Move for zero’ campaign in Les Cabanyes contributed to advancing public awareness of the importance of waste prevention and the value of local commerce as a facilitator of local, waste-free consumption in line with some of the key objectives that municipalities share for the fulfillment of the 2030 Agenda.

Below is a selection of action photos taken by participants and shared through the Go Zero Waste app: